The power of celebrity is a strong entity that can influence or devalue a brand depending on how a celebrity views the product. Although Cardi B is red hot at the moment winning awards and gaining respect from her peers each day that passes on, it still can’t be denied the empire Nicki Minaj has built in the last 10 years which has caused her to be the top selling female artist in hop hop’s last decade.
So when the internet and black twitter to the cyber world last night it was obvious a battle between Cardi B and Nicki’s fans was bound to happen over the award ceremony. What wasn’t expected though was BET to meddle into the action and that is exactly what happened here.
Nicki Minaj’s fanbase has taken online by storm by raining on the parade of BET’s flirtation with shade against the New York rapper.
BET is not only feeling the wrath of Nicki Minaj’s fans, but those of Beyonce and Rihanna as well.