The drug overdose death of Toronto social media personality, Debby Gang, is being placed at the feet of its city’s top Instagram pages after years of exploitation.
T-DOT ERA OF MEDIA
The city of Toronto has seen its underground scene of urban media go through many changes over the years. In the early days of the hip hop and Caribbean music scenes, many artists and promoters were hard pressed on getting on outlets to promote and showcase their talents. When someone from the neighborhood would reach on to television through the MuchMusic mediums of “Rap City” or “Soul In The City”, it was a huge accomplishment that helped to elevate said talent or promoter. These outlets were instrumental in getting the likes of Maestro Fresh Wes, Michie Mee, and Snow to get eyeballs on their product and eventually was able to crossover into the coveted United States market.
Although that was a positive thing back in the 80’s and 90’s, it was also a very limited path that only a hand few if that could pass through due to politics and being little brother to the United States.
6IX ERA OF MEDIA
As the 90’s would roll along, there would be new ways for artists to make their voices be heard and seen. The advent of social media platforms such as Myspace and Facebook would provide people all over the world easy access to entertainment like never before. The astute artists who understood the changing landscape would take advantage of the new medium that would generate millions upon millions of eyeballs and interaction. Soulja Boy was the first artist to capitalize on this new wave and is seen as a pioneer in the field.
TORONTO RAPPERS EXPLODES ON SOCIAL MEDIA
As social media became more and more integrated with the youth and everyday life, other companies started to enter the field to create their own platforms such Instagram. Eventually Mark Zuckerberg would purchase Instagram as it became a threat popularity wise to his platform.
Toronto artists such as Drake and Tory Lanez would eventually be able to exploit the platforms by utilizing their large followings for their careers. The changing environment caused other Toronto artists to follow by trying to grow their Instagram pages to improve their fan base. This would create a lane for more entertainment avenues for bloggers, vloggers, and podcasts to interview and cover the city’s latest developments.
One outlet would truly take it to new heights in 6ixbuzz. They would be known for its take on silly antics in the city of Toronto and neighboring regions such as Brampton. Their instagram account would gain a lot of steam when politicians would click that follow button to see what was trending in Canada such as Jagmeet Singh and Toronto Mayor John Tory followed 6ixBuzz. Artists such as Drake and social media giants Jake Paul would start following the outlet as they would soon have social media personalities making waves in the city such as Chromazz and Debby.
I wonder if Drake will say unfollow 6ixbuzz while he has that clout
WNBA team will come to Toronto under MLSE, no one else
— Mark (@MJW0220) November 3, 2021
THE DRAKE EFFECT
Debby would end up trending online when she appeared unexpectedly at Drake’s mansion.
“Yo, Debby, don’t pull up to my crib on game day talking about you’re going to sauce mans and sh*t. You cursed my whole jumper today,” Drake said.
“You know what I’m saying? I don’t like all that energy. Keep that negative energy away from me, man. Stop pulling up to mans crib when they’ve got games to win and sh*t. Don’t cheese me today.”
WorldWide Entertainment TV Podcast touched on the social media antics of Debby Gang as you can see below. She became a talking point in the entertainment scene in the city.
WHO IS 6IXBUZZ?
Ever since it’s meteoric rise that originated in 2017, 6ixBuzz has been a source of entertainment on a daily basis for citizens of not only Toronto, but all of Canada. It’s reach even included having Drake’s rival Pusha T checking the outlet as “fake news” over a story that surrounded a concert he had in the 6ix.
The creators of the platform kept their identities a secret because of the sometimes intense content that would help incite street violence. It was a way for the creators to be neutral without any bias being spewed towards them by different regions of the city. This all changed when Toronto Life exposed the founders of the brand. It was revealed that two George Brown College students named Sarman Esagholian and Abraham Tekabo were the men behind the controversial outlet.
Yes he is guilty. please sign and share this petition I made and help me get justice for Debby https://t.co/HpwcYekXiZ
— The Trap Hippie 👑 (@thetraphippie) November 2, 2021
It’s not posted on their IG anymore. They did get forced to take it down? Wouldn’t surprise me if they took the money for themselves.
— J a K e (@Jakeewest0n) November 3, 2021
UPDATE: The City Of Toronto Will Pay For All The Funeral Expenses For “Debby” All GoFundMe Donations Will Be Refunded!🙏🕊 pic.twitter.com/codF41l69I
— WWETVN.COM (@wwetv_website) November 3, 2021
6IXBUZZ TO FACE CANCEL CULTURE?
Toronto Life stated that 6ixbuzz was capitalizing on the ills of society by illustrating, “Esagholian and Tekabo published posts showing confrontations involving people openly struggling with mental illness, graphic car accidents, attempted home break-ins captured on Ring cameras, the taunting and harassment of Subway and Dollarama employees, as well as memes with racist, sexist and homophobic undertones.”
One employee worked 12- to 15-hour days, unpaid, without weekends off. During the early days of the pandemic, the mandate from Esagholian was to be the first news outlet anywhere to share updates from the Trudeau and Ford governments.
REACTIONS ONLINE TO DEBBY GANG PASSING
Now the followers of 6ixbuzz and other Instagram pages of Toronto are questioning the role the outlets have played in the demise of Debby Gang. Many people believe she was exploited to build their outlets with her chicanery, but was never given any real help with her obvious issues.
One Twitter account stated, “6ixbuzz, RealTorontoNewz and all them other pages ain’t shit cause they damn well knew Debby had a drug problem yet they took her for poppy show on their platform for likes/followers and now that she’s dead it’s R.I.P. to an icon. Worst Toronto brand ever”! which received many responses as you can see yourself below.
Because this tweet is getting a lot of likes, here’s the link for Debby’s GoFundMe to help arrange her funeral. Donate if you can, RT if you can’t. https://t.co/gD80z3TYDb
— TRAPEZOID MOUF (@_politeASSHOLE) November 2, 2021
it's because she was homeless, grew up in abusive home/foster care, was bullied by many people because of 6ixbuzz. I met her when I moved to Toronto, most high hearted person I have ever met. I'm in shock and wish I could of done more for her than my pep talks.
— The Trap Hippie 👑 (@thetraphippie) November 2, 2021
Do people actually rely on 6ixbuzz for… news? Seriously, that accounts been trash. Borderline racist comments and captions for years trying to pit communities against each other. https://t.co/BU0o5WXI2o
— Sukh (@jungwisefool) November 3, 2021
Most toxic page on Instagram
— EastCoast.96 (@ov71toskala) November 2, 2021
We need to examine the role that pages like 6ixBuzz play in the misfortune and tragedy of situations like these. She had a clear struggle with mental health and was used as a source of content. She was mocked throughout the city. 6ixbuzz is at fault https://t.co/X8zQoUrybt
— Kai Gammage (@Kai_Gammage) November 2, 2021
wrote this early about 6ixbuzz baiting racists in the pandemic.
6ixbuzz coverage does harm, but so is the lack of diversity in traditional mediahttps://t.co/lMARKYmRCa
— Evy Kwong (@EVYSTADIUM) November 2, 2021
No doubt, 6ixbuzz is one of the most toxic outlets on Toronto social media. I’ve just never seen such widespread outrage when violence strikes the black community due to their reckless & chaotic nature of the media they promote.
Js they should’ve been held accountable from time
— Khalid (@bigkhalidd) November 3, 2021
I find it hilarious that people are in the comments coming for 6ixbuzz
That page from it's inception was meant to post nonsense and negativity
A week later things will settle and people will still follow their page and sit under the comments pic.twitter.com/eLM5wfTenK
— Reen B.👑🇬🇭 (@ReeReeReenie) November 2, 2021
Simping? Y’all take new words and just run with them
— olisa xo (@ohlisaxo) November 2, 2021
please sign and share this petition I made and help me get justice for Debby. 6ixbuzz is fully responsible. https://t.co/HpwcYekXiZ
— The Trap Hippie 👑 (@thetraphippie) November 2, 2021
Honestly i think all the rappers and content providers who used Debby as content should be making the biggest donations to handle her funeral arrangements.
— SunnyBoy (@sunnygotdough) November 2, 2021
One thing I can say is I never found the Debby content funny. But same ways these pages did exploit this girl knowing what she was going through just to bring traffic and money to their pages. No one would’ve known who she was if it wasn’t for these “Toronto pages” https://t.co/FpcZ8gftZc
— K A S H (@IamKasheba) November 2, 2021
You posted her and consistently made a mockery out of her. This is what happens when people need help but instead you make their life into a joke. RIP Debby, so sorry you didn’t get the support you needed https://t.co/U1vmxuylh7
— leggo my meggo (@leafsnlifts) November 2, 2021
I wish they posted more content like this prior to her passing, I would have done something to help her, SOMEONE would have done something to help her. He literally posted this yesterday… pic.twitter.com/wjFdBTl8BF
— Jessica K (@JessyyLoveex) November 2, 2021
I stopped following 6ixbuzz two years ago. That outlet purposely perpetuates violence and bully on it's platform for likes. It's toxic af. They're responsible
— Danielle Clarke (@DCEE88) November 2, 2021
All news outlets. Don't get it twisted media is cancer. But we as society are the target market and we keep buying the product (news). Its a vicious cycle with everyone at fault for the product.
— OG-WAN (@ryan_bats_34) November 2, 2021
Here comes all the fake love and RIP’s from the same people that stayed laughing at her when the girl was clearly crying for help, lol herd mentality bro
— Romez (@RomeoGordon9) November 2, 2021
the people blaming 6ixbuzz for Debby's death are the same ppl who clown her in the comments, y'all are just as much to blame as the platform
— DOND4 (@4reeb) November 2, 2021
And let’s not forget about 6ixbuzz actively posting and praising top5 who was on the run for the alleged murder of a student who was gunned down just for being in wrong place and the wrong time.
— 𝐂 (@jamatisoxx) November 3, 2021
— Zeder (@ZedenZeder) November 2, 2021
this is why accounts like 6ixbuzz should be banned or taken down. these pages exploit ppl and create negativity just for likes and comments. “W or L??!👀🐝” rot in hell.
— ayra ☕️ (@__ayrakhan__) November 2, 2021