Much like seemingly ‘perfect relationships,’ Canadian R&B artist Amanda Mae’s newest single “Shoulda Known” feels and looks beautiful on the outside but, in its core, is fueled by contempt and infidelity — resulting in a sultry yet ominous vibe throughout.
Available now, “Shoulda Known” is Amanda Mae in every sense possible… Providing a velvet listening experience for her growing fanbase, the song lays out a story of betrayal and contention in a relationship that started great — but ended flat on its face.
An all too familiar concept for those looking for love, Amanda Mae does an outstanding job of tapping into a sore subject with the ease and grace of a consoling friend late at night, sitting somewhere in a dive bar offering words of solace. “The story is relatable and common-place for many women,” she shares. “A passionate relationship that I believed would be the romantic pinnacle of my dating life resulted in betrayal and infidelity.”
With lyrics like “broken hearts don’t bleed forever” and “yeah I learned my lesson, now you’re only fuel…” seek to add flame to the overall theme of disloyalty and resurgence that are ingrained in the Toronto-based songstress’ newest single.
Blending soul, R&B, and pop elements to craft this new single, Amanda Mae sought the production capacity of Toronto based R&B hip-hop producer Rekkzone. Mae reflects on this long term partnership with admiration, revealing how he “describes a soulful but gritty dark vibe to the beat that compliments the volatility of the relationship. Rekkzone dutifully took the song requirements and created a custom beat for the project.”
Working with Ayaz Virani to fine tune the lyrics that resonate so deep with her adoring fanbase, Mae knew she had something special on her hands — something further confirmed in the stunning music video that accompanies the track.
Describing her sound and characteristics as a mix of R&B, pop, and soul, Mae appears to wear her heart on her sleeve. Basing her music off of personal experiences in life and love to inspire her song-writing, Amanda Mae is able to relate to her listeners on a personal level all while creating radio-ready singles. “I never shy away from an opportunity to branch out sonically to reach another vocal and impact level for my audience…” she shares.
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A self-taught singer, Amanda Mae has decided to take the traditional approach to R&B music, much like her idols who have blazed the contemporary R&B trail. Following the success of her recent EP, No Distractions, Mae has released two singles in 2021 that have received critical acclaim for both the Canadian music scene as well as contributed to her tens of thousands of streams across platforms.
“Shoulda Known” is available now.