InterviewLegends

Bell Biv Devoe Remember Transitioning R&B To Hip Hop

LEGENDS & ICONS OF MUSIC - Kevin Douglas Post

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Bell Biv Devoe were music icons long before their union under the R & B group New Edition, but the trio explain how they created their own lane.

The group is in Chicago for a sold out concert at Wintrust Arena with some other huge R&B names from the 80’s and 90’s. In an interview with Chicago’s WGN Morning News, the legendary artists from Boston described how they became international stars during the 1980’s. As teenagers they encountered the same problems as any other youth growing up during the crack epidemic of the time.

Due to their environment they learned how to appreciate the good life touring and give praise to their artist development and manager as kids. Bell, Biv, Devoe shared some crazy stories such as women dressing as maids to get into hotel rooms to meet them.

As they grew their legend, New Edition would expand their horizon as Bobby Brown went on to become one of the most successful solo artists at the time. This would show the camp that it was possible to branch out of their New Edition roles and become successful with new ventures.

The lineup is filled six other acts that rekindled ’90s nostalgia at Chase. Since the entire show ran about three and a half hours, that meant each of the other acts had up to about 25 minutes to do their thing. Vocal trio SWV, “Sisters With Voices” Cheryl “Coko” Gamble, Tamara “Taj” Johnson and Leanne “Lelee” Lyons, will also be giving performances of their hit songs.

Bell, Biv, Devoe was would fuse their rhythmic sounds into the rising popularity of hip hop at the time. The change and look worked to the point where the group became iconic outside of the roots of New Edition. Their story was put into a television series on BET a couple of years ago to great ratings and opened their talents to a new audience.

Thirty one years later after initially entering the business they have been able to sell out arenas in cities such as Chicago. Check out their interview below with WGN.