Beyoncé is celebrating historically Black colleges and universities by partnering with Peloton, the virtual fitness platform that allows users to exercise anywhere using its app, bike and treadmill.
Beyoncé’s partnership with Peloton, announced Tuesday, will put a spotlight on the annual fall homecoming celebrations, many of which are taking place virtually at the 107 HBCUs across the country this year because of the COVID-19 pandemic.
As part of her partnership with Peloton, the music superstar is gifting two-year Peloton Digital memberships, typically $12.99 per month, to students at 10 HBCUs. Students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College, Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University will receive memberships, according to Peloton.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said in a statement. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves in an innovative and adaptable way.”
“I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens,” she said.
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” Peloton’s Head of Music Gwen Bethel Riley said in a statement. “It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.”
Beyonce had a very popular and critically acclaimed documentary entitled “Homecoming.” The documentary gave viewers a behind-the-scenes look into the preparation for her 2018 Coachella performance, which honored HBCUs and drew inspiration from civil rights activist Malcolm X.
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