Notorious B.I.G. left his legendary mark on the world of hip hop that transcended the industry. If he would have been alive it is pretty much a given that he was going to be brand name powerhouse. This is evident with a new deal that was struck to have Biggie Smalls become apart of new franchise.
He is the first “Icon” to be represented on the Rap Snacks as a Hip Hop brand.
“It is essential to Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture,” he said. “This partnership is not only an opportunity to pay tribute to those change makers, but through these collaborations we are able to give back to our own in a meaningful way.
“We value the roles our icons have played and are grateful for their service to urban communities.
ALSO CHECK OUT LEGENDS & ICONS COUNTDOWN ON WORLDWIDE VIDEO ZONE BELOW!