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Blu Ivy Steals Show In “Icy Park” Campaign

SOCIAL MEDIA TRENDS - Keisha Wray Article


The talent of the daughter of Jay-Z and Beyonce is showing itself as the nine year old already has been nominated for a Grammy. She also has shown a tendency for putting down the dance moves.

Blue previously made appearances in her mom Beyoncé’s Ivy Park campaigns, however she takes it to a new level in the latest advertisement. “Blue Ivy” began trending on Twitter after the video was released on Wednesday (February 17).

The video shows Blue, Beyoncé and other models wearing the new campaign with Blue repeatedly spinning while the camera pans. She’s seen donning numerous outfits from the line.

Blue’s grandmother, Tina Lawson, showed how proud she was of her granddaughter giving the behind the-scenes details about Blue’s appearance on Instagram. Blue apparently wasn’t even supposed to be in the shoot, but she knew her involvement would be eye catching to social media.

“My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park . Swing your hair Blue ,!!!!! She inserted herself into this shoot . No she was not supposed to be in it ! She was just hanging out and got dressed and I guess she said “I ‘m not gonna tell you what I could do I’m gonna show you”I love that aggressive spirit My Blue Blue!!!!’