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Diddy Never Called Ralph McDaniels After He Played 2Pac’s “Hit Em Up”

History - WWETV Admin - Kevin Douglas Post

Ralph McDaniels in YOU’RE WATCHING VIDEO MUSIC BOX. Photo credit: Courtesy of SHOWTIME.

In December, Showtime kicked off HIP HOP 50, its multiyear, cross-platform programming initiative celebrating the 50th anniversary of Hip Hop in collaboration with entertainment company Mass Appeal. The first release of HIP HOP 50 is You’re Watching Video Music Box, a documentary that chronicles the longest-running music vide show in the world, Video Music Box. The film is directed by Emmy and Grammy Award-winning music legend and Mass Appeal partner Nasir “Nas” Jones.

In an interview with MReckTV, Ralph McDaniels explains how the beef between Tupac and Biggie Smalls damaged his relationship with Bad Boy Records founder Diddy.

In an interview with Okay Player, Ralph McDaniels spoke about what inspired him to come up with his music video showcase platform back in the days.

“They were like, “OK.” But nobody was asking them for those videos prior to that. I began to put that idea in their heads that now you have a place to play them at. MTV was still not playing hip-hop at that point. We never saw BET because nobody had cable. Eventually, I started getting these little exclusive low-budget videos from the artists, and then I would just go out to wherever they were performing and record them in all locations: performing at a club, some park, or whatever it was and getting interviews. That’s how the whole Video Music Box thing got started. We started it in 1983.”