Music

Drake & The Weeknd Viral A.I. Song Gets Addressed By UMG

MUSIC NEWS UPDATES - Karen Smith Post

A.I. music that are on streaming platforms is unwanted by UMG that wants them removed.

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An A.I.-generated song by Drake and The Weeknd has gone viral on social media. As HipHopDX notes, Friday (April 14), saw a YouTube account called ghostwriter upload a track called “heart on my sleeve.” They described it as a “Drake AI song featuring The Weeknd.” Over the beat, we hear a voice eerily similar to Drizzy’s name-dropping a fellow Canadian and his beauty guru ex-girlfriend. “I came in with my ex like Selena to flex / Bumping Justin Bieber the fever ain’t left / She know all she need, I need her she blessed, giving her my best,” the lyrics begin. “I got my heart on my sleeve with a knife in my back what’s with that? / (Aye) 21, I love him that my brother that’s my slatt,” Drake’s verse continues. It is not an official release like the video below.

 

The company labeled the use of their artists’ vocals for A.I. music “fraud” and called on streaming platforms to ban the technology. The A.I. song is titled “heart on my sleeve” and has reached over 230,000 plays on YouTube and more than 630,000 streams on Spotify.

In its statement released this week, UMG explained that it has made a living by embracing new technology, but this is a step too far. “UMG’s success has been, in part, due to embracing new technology and putting it to work for our artists–as we have been doing with our own innovation around AI for some time already,” the statement begins.

Drake & The Weeknd

The company continues: “With that said, however, the training of generative AI using our artists’ music (which represents both a breach of our agreements and a violation of copyright law) as well as the availability of infringing content created with generative AI on DSPs, begs the question as to which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation. These instances demonstrate why platforms have a fundamental legal and ethical responsibility to prevent the use of their services in ways that harm artists. We’re encouraged by the engagement of our platform partners on these issues–as they recognize they need to be part of the solution.”

An A.I. program is helping fans create their own custom Drake songs. The website, Drayk.it, allows fans to simply type in a song idea and it will produce a Drake song about the topic.

In response to the backlash, several platforms, including Apple Music, Deezer, and TIDAL, have already pulled “heart on my sleeve.” Drake has also commented on the use of his likeness for A.I., writing on Instagram, “This is the final straw AI.” No regulations currently exist to dictate what AI can legally train. The US Copyright Office has, however, released a statement of guidance on the matter. As noted by CNN, they wrote: “In the case of works containing AI-generated material, the Office will consider whether the AI contributions are the result of ‘mechanical reproduction’ or instead of an author’s ‘own original mental conception, to which [the author] gave visible form.’”