Facebook Music Video Streams To Influence Billboard Charts Going Forward
in 2013, Youtube streams, which included user generated content, had become an influential platform for
artists charting on Billboard. Now another huge platform is getting added to the list. Billboard announced artists music videos that stream on the Facebook platform will now impact the Billboard Charts. It was announced on Wednesday (March 3) as the changes go into effect on the charts dated March 27.
User-generated content will not be included in the new change, but official music video streams on the platform will influence the Billboard Hot 100, Billboard 200, Artist 100 and Billboard Global 200 charts, among others.
In a statement, VP of Business Development and Partnerships at Facebook Tamara Hrivnak explained why the move is such a big one.
“Artists deserve recognition in music charts for the social capital they drive and the social discovery they fuel,” Hrivnak said. “Adding music video plays on Facebook to the Billboard charts is an important step in the right direction. On Facebook, music videos represent so much more than just the video itself – it’s about creating a new channel for social experiences around music so you can discover a new artist from a music video shared by an artist you follow or a friend in News Feed, connect with other fans who share your passion in a Facebook Group dedicated to your favorite artist, and react to a video in real time as it premieres, all on the same platform.”
Official artist music videos were added as a feature on the platform in August 2020. Juicy J, Becky G and Common are among the artists who have exclusive video premieres coming to the platform in the near future.
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