Rihanna’s statement on twitter said it all. “big day for the culture. thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH “.
LVMH’s billionaire boss Bernard Arnault said in a statement the group would support Rihanna’s fashion line Fenty with a team and resources, though it did not give any financial details.
Rihanna said she had been given “a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”
The collaboration with Rihanna introduces an edgier note in LVMH’s portfolio, at a time when luxury groups are vying to attract younger shoppers and moving into less familiar areas such as streetwear.
The label – which joins a roster of 70 brands at the world’s biggest luxury player, including Louis Vuitton and Moet & Chandon champagne – will be called Fenty, after the singer’s full name, Robyn Rihanna Fenty.