In a recent interview with Billboard, Ice Spice discussed her experience signing a partnership deal with major labels 10K Projects and Capitol Records.
Despite the common belief that such deals may be disadvantageous for emerging artists, the “Princess Diana” singer knew her value and negotiated for the best possible outcome. Ice Spice explained that this decision was the result of careful consideration of her potential and evaluation of her optimal path forward.
“In order to get a better deal, you have to go out and do it yourself,” Rosemond Jr. continued. “And that comes with us putting money where our mouth is and we did that with ‘Munch.‘ We rolled it out independently ourselves. We leveraged the success and the hype around that, and we got the best deal, you know? Now she owns her masters, she owns her publishing, and not a lot of people can say that.” It is an amazing accomplishment for an artist still on the rise.
“I’m still learning a lot, to be honest,” Ice Spice added. “Recording used to be very, very stressful for me. But now, I’m getting more comfortable with it. Like, over the past year, I would say I’ve been more comfortable. Learning to record while learning songwriting processes and everything was a lot, but I’m so happy I put in that time and that work, you know what I’m saying?”
WATCH FULL INTERVIEW
Ice Spice talks about some of the biggest collaborations in her career so far, working on ‘Princess Diana’ with her idol Nicki Minaj, how she teamed up with PinkPantheress for ‘Boy’s a Liar’ and the success of the song, making TikToks with Kim Kardashian‘s daughter North West and more!
For her photoshoot with the outlet, Spice donned a variety of vibrant looks, from an all-purple ensemble that served major Daphne Blake vibes to showing off her curves in a tight pink catsuit, the “Bikini Bottom” lyricist proved that there’s no shortage of styles she’s able to pull off. Cleverly titled, “The Ice Age,” the accompanying interview details the New York native’s rapid rise to fame, as well as her plans for the future. “The first time I met her, I knew she was special. I got that tingling feeling [I get] every time when you meet that [kind of] artist,” CEO/chair of Capitol Music Group, Michelle Jubelirer, told Billboard of Isis Gaston.