Jay-Z sends message about outdated cannabis laws through his Monogram brand with a nationwide campaign to bring awareness.
Jay-Z is using his weight in the business world for social change from the damage that the War On Drugs disproportionately caused with Black and Brown Americans. Jay launched Monogram as one of the few Black entrepreneurs in the cannabis industry and with the responsibility he is leading the charge to amend mistakes of the past.
The new campaign includes murals, billboards, mobile ads and wild-postings across cities like Washington, D.C., Miami, NYC, L.A., and San Francisco displaying fact-based headlines over images of eight individuals who’ve been charged for cannabis-related offenses.
“Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code. We still don’t have proper regulation for texting and driving in Missouri, but staying home and smoking weed will get you locked up,” Jay said in a statement.
“I created this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market,” he continued. “Far too often we forget that these are real people whose everyday lives and futures have been affected by this outdated legislature – people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related conviction in 2003.”
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