Kanye West has been burning bridges with businesses and other celebrities and most recently his partnership with Balenciaga. It is now being reported the mogul is onto his next project entitled the “Yecosystem.”
Rolling Stone reported that it was revealed that Ye has submitted a series of trademark filings lately, many of which seem to be bringing him at least one step closer to fulfilling his dreams of launching several mini-communities throughout the United States.
The reported plan for the “Yecosystem” is for the project to be a “self-sustained enterprise that would have its own branded products and services.”
It is also being said that this project has been in the works for years, but the artist is just now making power moves to make it come truly into fruition(including the recent filings). Aside from the branded homes, the custom communities could also contain their own retail chains with Yecosystem-branded food and beverage items.
Kanye has filed a total of 51(!) new trademark applications to protect:
— Josh Gerben (@JoshGerben) September 28, 2022
Other services said to be available to residents in the future include a production house, a media outlet, nutrition and beauty stores, and countless others. It’s been noted that things could launch as early as next month, though nothing has been officially confirmed at this time.
“He’s trying to do shit that people couldn’t even conceive of and he’s trying to make it happen,” the source explains. “He comes from a good place. It’s definitely his goal that everything that people touch that’s his is a good thing and has a good impact on the world.”
The domain name for Yecosystem has already been acquired but Kanye has also filed for trademarks: Yzyverse, Yxyverse, and Yeezyverse so the final name is still not confirmed.