After taking over the Mercedes-Benz Stadium in Atlanta for his last two listening events, West is reportedly setting up shop inside Soldier Field, home of the Chicago Bears.
A photo shows that Ye is building a replica of the residence in the middle of Soldier Field.
It’s Donda Week—again—and Kanye West is gearing up for yet another listening event. If all goes according to plan, Donda will arrive this Friday (August 27), but after several pump-fakes and amended release dates, Hip Hop fans have but all given up on trusting Ye at this stage in the game. Over the weekend, West kicked up dust as he seemed to respond to Drake’s lyrical mention, but that wasn’t his only social media post to catch the eyes of internet users. Ye also shared an image of his childhood home, and according to reports, the rapper is looking to recreate the residence.
The South Side icon is returning home, quite literally, for this week’s anticipated event, and photos show that West’s team is building a replica of the rapper’s childhood home in the middle of the field. This creative approach isn’t off the mark for West’s Donda project considering the album is titled after his late mother who was known to have a close relationship.
Fans have been piecing together West’s creative storyline that he has been sharing throughout his listening sessions. His last event ended with him ascending into the sky, so returning home, especially in the wake of the news of what has been going on in his personal life, seems fitting. Last year, West reportedly purchased his childhood home for $225K.
Kanye is rebuilding his Chicago home in the stadium. pic.twitter.com/7G6OLuPeta
— West Sub Ever (@WestSubEver) August 23, 2021
Kaney is a marketing genius. His album rollout for Donda may in fact go down as the most innovative hip-hop album rollout ever. A new Billboard report reveals that:
The listening parties in Atlanta grossed between $1.5 million and $2.7 million apiece for the rapper. (The shows did not report sales to Billboard Boxscore.) Meanwhile, all of the attention has driven interest in West’s catalog: In the 22-day period between July 19 and Aug. 9, on-demand U.S. streams of his music rose 37% over the previous 22-day period, according to MRC Data, generating an additional $350,000 in income on top of what the prior period had brought in.