Sharing a visual mission statement on the company’s website, Kendrick Lamar, announces his new media company with visuals that include Baby Keem, Jorja Smith, and Yara Shahidi make appearances in the project.
“Our community speaks different language,” a statement on the website reads. “Our community speaks music, film, television, art, books, and podcasts — because sometimes we have to use different languages to get the point of our stories across.”
The launch of the new company has fans speculating rumors that the long-awaited follow-up to DAMN may be near.
WATCH THE TRAILER HERE.
Created by Kendrick Lamar and Dave Free, this is a new multi-lingual, at service company. It is not a “record label”, a “movie studio”, or a “publishing house.” This is something new.
— Justin L. Hunte (@TheCompanyMan) March 5, 2020
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