It started out in countries like Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil. The plan to remove likes from public display on Instagram is a directive by the company to become the “safest place on the internet”. Facebook, Youtube, and Twitter have all experimented with removing engagement metrics as well.
The move is believed to help people focus more on content and to create a happier environment on the platform instead of causing grief and stress over getting likes for a photo or video.
“What we’re hoping to do is depressurize Instagram a little bit, and make it a bit less of a competition,” Instagram boss Adam Mosseri told Bloomberg after announcing the new test at a conference in San Francisco sponsored by Wired magazine. “The idea is to try and reduce anxiety and social comparisons, specifically with an eye towards young people.”
One of Instagram’s biggest influencer is Kim Kardashian and she also agrees it would be step in the right direction. “It would be really beneficial,” said Kim Kardashian, speaking at the New York Times DealBook conference on Wednesday. Kardashian, who has 151 million Instagram followers and regularly receives more than 1 million likes on her posts, said the Instagram team has been discussing the changes with select users to get feedback, “and that makes me happy.”
Kim’s husband, Kanye West also agrees and made it clear months ago that perhaps removing likes will help with people’s self esteem issues.
WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It's the latest step in Instagram’s quest to become the safest place on the internet. https://t.co/BGkMG57rdk #WIRED25 pic.twitter.com/WNTyAPVhaD
— WIRED (@WIRED) November 9, 2019