Jordan has entered the rum business, but is getting backlash for his new J’Ouvert Rum brand. The actor is facing accusations of cultural appropriation by critics especially  with Caribbean roots for naming his brand J’Ouvert after launching it on Sunday (June 20).

Lori Harvey being a supportive girlfriend decided to help promote her boyfriend’s product, but mot likely didn’t expect some of the reactions. Fans notices the description of the brand on the box with the following statement, “Derives from the Antellian Creole French term meaning ‘daybreak,’ J’OUVERT originated in the pre-dawn streets of Trinidad, as celebration of emancipation combined with Carnival season to serve as the festival informal commencements. Crafted on those same islands, J’OUVERT Rum is a tribute to the party start.”