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Trinidad is the home of the most popular “Carnival” and Michael B. Jordan is accused of cultural appropriation of its alcohol and buzz words.
Lori Harvey being a supportive girlfriend decided to help promote her boyfriend’s product, but mot likely didn’t expect some of the reactions. Fans notices the description of the brand on the box with the following statement, “Derives from the Antellian Creole French term meaning ‘daybreak,’ J’OUVERT originated in the pre-dawn streets of Trinidad, as celebration of emancipation combined with Carnival season to serve as the festival informal commencements. Crafted on those same islands, J’OUVERT Rum is a tribute to the party start.”
Michael B. Jordan owns rum made in Trinidad? (I’m assuming “those same islands” mean Trinidad and Tobago? idk chile) pic.twitter.com/ZGDVIGG01Y
— Cece. (@caribbean_cece) June 20, 2021
I just noticed the shape of the logo and ????lmfao who is his business partner because in its face, this is a little strange pic.twitter.com/wXDjLlLaFh
— Cece. (@caribbean_cece) June 20, 2021
As people looked more into the product line via trademark filings, it showed that Michael B. Jordan may have been insensitive to the wording and meaning of J’ouvert.
THREAD.
ICYMI Michael B Jordan has launched a rum brand called J'ouvert & has filed a trademark for the word J'ouvert. In his filing he says the word "has no meaning in any language" I am livid.
Black Capitalism is still Capitalism.
Sign the petition: https://t.co/0gNp4JAvGn https://t.co/UWS1ojZN7D
— #BakeOnceAWeek The Box – Drops 6/30 (@LeslieMac) June 21, 2021
The news spread and got to a government official who is looking into the situation. The Minister of Trade and Industry in Trinidad and Tobago, Paula Gopee-Scoon, made a statement saying, “The first thing is to gather the information to see if it is in fact so. Then working together with the intellectual property office of the Ministry of the Attorney General, we’ll do the necessary investigation…”
So MBJ didn't even do a simple web search? pic.twitter.com/GyODfh1AIp
— GESSopines (@GESSopines) June 21, 2021
It’s ghetto over here. I hate y’all.
— K. (@Yamuva_) June 20, 2021
This is who Scott is for anyone that doesn’t know. He owns a place called “Las Lap” in NYC. Michael B Jordan is a friend of his.
Scott and his Las Lap business partners have long been stealing names from carnival to give to their drinks, food & other things. Y’all now catch it. https://t.co/NddBEEwpmX pic.twitter.com/12gL4K5N6C— 𝒮 🐬🌴✊🏽 (@mcintosh_sian) June 20, 2021
GIRL YOU GETTING ME MAD WHEN I SEE THESE THINGS.
WHY these fools so up in OUR BUSINESS.
Jouvert belongs to us.Tell michael b Jordan be concerned about American culture.
Why Americans always want other ppl shit man. Always up in somebody business.
Trinbago belongs to the natives https://t.co/Wc2gUr7V7O— BTS⁷FAN151997 ⟭⟬ ⟬⟭ 🇹🇹🇹🇹💜💜 (@btsfan151997) June 22, 2021
Same thing Im saying. Something is WRONG with these people. But let it affect them and the whole country would riot
— Sincerely, Alexandria🖤 (@i_amAlexandria) June 22, 2021
Just proves Black Americans are not seen as part of outside country black cultures
Africans , Caribbean’s , etc .. do not see us black Americans the same
Proof is just reading the comments regarding this matterWe stand alone 💯#carryon
— 弥介YASUKE ✊🏾 (@kn0w_L3dge) June 22, 2021
