Naomi Osaka Barbie Doll Sells Out Right After Announcement

LEGENDS & ICONS IN SPORTS - Kevin Douglas Article

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Mattel’s new Naomi Osaka Barbie doll has sold out just hours after its launch. “Due to high demand, we are currently sold out of this doll,” the company said on its website. Mattel announced the release of the doll honoring the 23-year-old tennis star on Monday.

The Osaka doll, designed by Carlyle Nuera, is part of the Barbie Role Models Doll line featuring “extraordinary” women “past and present” whose stories are meant “to inspire more girls.”

“I hope every child is reminded that they can be and do anything,” Osaka tweeted about the collaboration.

The Osaka doll sports a Nike tennis dress complete with Nike shoes and visor, and holds a Yonex tennis racket. Check out the news report by 11Alive news in Atlanta about the feat.

Osaka, who has been ranked No. 1 and is the world’s highest-earning female athlete, is also a passionate philanthropist.


Osaka, who won her first grand slam title in 2018, has been outspoken about race and mental health issues, among others.

“Obviously Naomi’s athletic skill is unmatched, that’s a fact,” said Nuera in a statement. “But what I personally admire the most about Naomi Osaka is how she uses her platform, the spotlight on her and her voice, to raise awareness about social justice.”

The Osaka doll sells for $29.99, and Mattel says customers can be notified “if she becomes available for purchase.”

The Associated Press contributed to this report.