Nas’ Mass Appeal makes a brand new deal with Sony Music bringing the legend full circle in his career.
Nas has been a force to be reckoned with ever since he came onto the scene in the 1990’s for the world of hip hop. He was so heralded and anticipated that he was seen as the second coming of Rakim who would revolutionize the lyrical dexterity of rap. He lived up to the hype with his classic “Illmatic” album that is considered by many to be the greatest rap album ever.
His position in hip hop is solidified and he was asked to participate in the groundbreaking of the forthcoming “Hip Hop Museum” in New York. The rapper’s company recently announced its partnership with Showtime for Hip Hop 50, a series highlighting the extensive history of the culture ahead of its 50th birthday in 2023.
It is now being reported by Music Business WorldWide that Nas has returned to where it all started for his career with Sony Music. Nas made the following statement on the business move. “This is a full circle moment for me,” said Nas. “To come back to Sony Music with my own label is a major milestone.
“We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate, and inspire. It’s what we do it for, I couldn’t be more excited.”
The announcement brings to an end Mass Appeal Records’ three-year global distribution relationship with Universal Music Group. Mass Appeals’ deal with UMG hasn’t ended entirely since Universal is a minority investor in the label. Additionally, Mass Appeal and UMG continue to work together as Mass Appeal India that count DIVINE, among others, as signees.
Nas is still making history with his music as he finally won a Grammy award earlier this year for his “King’s Disease” album.