Nike pulled the plug on Irving’s new sneakers after he endorsed a film with antisemitic views.
Nike Inc. has ended its endorsement deal with basketball star Kyrie Irving, a company spokesperson said, about a month after suspending its relationship with the Brooklyn Nets guard when he failed to disavow antisemitism.
Irving had been a Nike athlete throughout his professional career and had many signature shoes with the brand. His deal, set to end after this season, was worth $11 million a year, according to ESPN.
Kyrie Irving is no longer a Nike athlete, Nike spokesperson says. The sides have parted ways one month after Nike suspended its relationship with the Nets star. Irving has one of most popular signatures shoes in the NBA and is now a sneaker free agent.