Lil Nas X created quite a stir over the weekend with his announcement of “Satan Shoes” in association with MSCHF according to Portland Business Journal.
Nike has now reacted to the announcement by filing for trademark infringement over the retail startup’s “Satan Shoe.” The custom made Nike Air Max 97s with “satanic-themed detailing” which has caused uproar with a segment of society.
Nike accuses MSCHF “unauthorized” Nike-inspired shoe confused consumers into thinking Nike had created the product. Nike claims MSCHF’s use of the company’s trademark “swoosh” confused and misled consumers.
Nike claims customers have called to boycott the store over MSCHF’s shoe. Basketball player Nick Young tweeted he debated wearing Nike following the announcement of the “Satan Shoe.”
“Nike files this lawsuit to maintain control of its brand, to protect its intellectual property, and to clear the confusion and dilution in the marketplace by setting the record straight — Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes,” the suit reads.
MSCHF was not immediately available for comment.
Nike requesting that MSCHF pay for the cost of the suit and lawyer fees, on top of damages as a result of the alleged trademark infringement, due to suffering damage to its reputation that “money cannot compensate.”