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Pepsi Celebrates Biggie’s Rock & Roll Hall Of Fame Induction

LEGENDS & ICONS - Kevin Douglas Article

notorious big

The Notorious BIG is known as one of the greatest rhymers to ever pick up a mic for the genre of hip hop. His accolades have been recognized by the Rock and Roll Hall Of Fame. Pepsi is also showing gratitude for his contributions to the music industry.

“Welcoming Notorious B.I.G. into the Rock and Roll Hall of Fame with a remastered release of his one-of-a-kind Pepsi freestyle from 1997,” reads the caption on the YouTube video dedicated to Biggie Smalls. “Animations by Antnamation.”

Variety reports that Pepsi worked directly with two of Biggie’s closest collaborators, Cey Adams and the aforementioned DJ Enuff, and enlisted Antnamation for the animation. The commercial even ends with a brief message about Biggie’s upcoming induction to the Rock and Roll Hall of Fame on Nov. 7. When he’s inducted, he’ll become the second solo hip-hop artist to be included in the Hall of Fame, the other being Tupac Shakur. Other artists set to be inducted at the virtual ceremony this year include T-Rex, the Doobie Brothers, and Depeche Mode.

“Big slam, quick slam, tin can, whatever, whether too cold or too hot, you got to keep Pepsi in the freezer,” raps Biggie, his signature flow in full effect. “I keep a 3 liter for my crew / My girl like them diet joints too/ for when she watch her weight, crack the top I can’t wait / Other sodas taste the worst — I don’t even converse.”