Drake’s OVO brand has expanded its business endeavors beyond than attaining artists and creating clothing that appeals to hip hop fans. The OVO brand is now extending into the world of the iconic Hugh Hefner’s company. Hefner passed away a few years ago.

A new capsule will be presented that will contain different pieces. This is a new direction for OVO as Playboy has an adult-themed magazine, but the company has gone a different path since the death of founder Hugh Hefner. It makes sense since Drake‘s last album was entitled “Certified Lover Boy.”

The capsule will feature a special necklace with OVO and Playboy charms, all while a black hoodie also makes an appearance. This hoodie has numerous Playboy covers inside of the infamous OVO owl as you see on the Instagram post above.