Snoop Dogg has officially taken on a new role at Def Jam Records.
A press release revealed by Fox News that Snoop Dogg will embark on a new position at Def Jam as Executive Creative and Strategic Consultant as a senior strategic advisor. As far as responsibilities, Snoop will be focusing on “A&R and creative development,” working directly with the label’s executives and artists and reporting directly to Universal Music Group Chairman & CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.
Snoop Dogg has been involved with music labels such as the infamous Death Row Records, but admits to having a passion for being involved with Def Jam before he became a rap star in the west coast. In a video announcement: “You may wonder, why so late in my career would I want to work at Def Jam Records? Let me tell you why. As a kid, as a young rapper, Def Jam Records was the Holy Grail of hip hop.
“It was the label all of the artists communicated, connected, put out great music, great videos, movies and they were always on tour together. They were always doing things together. They were like a family. Their street team, the radio team, they executives. They were hip, they made video games, comedy shows. They did all types of shit that I wanted to be a part of”.