Snoop Dogg has acquired Death Row Records from the Blackstone-controlled company MNRK Music Group.
According to Business Wire, the rap legend will be leading the brand for the coming years as its new owner. Snoop originally joined Death Row in 1993 where he dropped his critically acclaimed debut album, Doggystyle. Snoop will also be releasing his upcoming album, B.O.D.R. under the label on Feb. 11.
Wow, Snoop Dogg now owns the Death Row Records brand. He acquired the rights from Blackstone's MNRK Music Group today… pic.twitter.com/rGWuJlGvzQ
— Andrew Barber (@fakeshoredrive) February 9, 2022
In a press release shared by Blackstone, Snoop Dogg emphasized how excited he is to have acquired such a significant brand to the culture like Death Row.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the rap icon said. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”