Hip HopMovies

The Rise of Asian Rap Culture

(VIA VICE) A growing number of Asian artists have burst onto the hip-hop scene over the past few years, thanks, in large part, to 88rising—a multimedia company that specializes in signing and amplifying Asian talent. Founder Sean Miyashiro has helped artists like Joji, Higher Brothers, and Rich Brian (formerly known as Rich Chigga) build massive followings and net millions of views on YouTube, where the rappers upload a steady stream of music videos. But even as their popularity skyrockets, some in the hip-hop community take issue with their lyrics—raising questions about the line between self-expression and cultural appropriation.


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