TikTok Expands To 10-Minute Videos WorldWide

WWETV-adminFebruary 28, 2022Social Media The Gram

posted on Feb. 28, 2022 at 7:50 pm

TikTok is keeping up with YouTube thanks to its latest update.

TikTok continues its quest to be the most popular social media platform. As Complex reports, on Monday, February 28th, the app announced that it will be globally expanding its maximum video length to 10 minutes – providing users with seven more minutes of potential content time per video.

Before the three-minute update in July of 2021, users were only able to post one-minute-long videos, limiting their creative freedom and expression within TikTok, therefore strengthening the appeal of long-form options like YouTube and Instagram, among others.

TikTok creeping in on YouTube territory
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV
— Matt Navarra (@MattNavarra) February 28, 2022

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a company spokesperson has said. “Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes.”

The statement went on to share that the platform hopes to “unleash even more creative possibilities for creators around the world” with this major expansion, which some users have already been receiving notifications about on their own accounts.

While TikTok strives to compete with YouTube by offering up longer formats for videos, the OG video site has counteracted by launching YouTube Shorts, and Instagram has kept itself in the competition with its own variation of the short-form videos – Reels.