The Toronto Raptors are making history being in the NBA Finals. A championship series feat that no Toronto sports team has done since the back to back World Series Champion Toronto Blue Jays in 1992 and 1993. The team’s value has skyrocketed as they have become more valuable than Canada’s NHL teams and the Blue Jays. The Raptors are now the most valuable sports franchise in the country, the Toronto Star reports.
The team is worth an estimated $1.8 billion, but could sell for more than $2 billion, analysts estimate. And it’s not just about making it to the finals: The franchise landed a lucrative nationwide U.S. TV deal that upped its revenue. David Carter of the Sports Business Institute at USC’s business school says the Raps’ success will boost the brand’s value even further, through more valuable advertising and merchandising deals.