(VIA NATIVE INSTRUMENTS) Noah “40” Shebib, is documented for his long catalog of production working with some of the top artists of the last couple of decades. His list of luminaries include Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, and of course the Toronto icon Drake.
Nativie Instruments relives studios past and present, and talk with some of his many collaborators in the Toronto scene, to tell the story of how he and Drake made Canadian rap famous around the world.
40 has teamed up with Native Instruments to create 40’S VERY OWN KEYS and 40’S VERY OWN DRUMS — the latest additions to our Play Series portfolio. Tap straight into the genre-defining sound of 40’s productions with two custom instruments packed with keys, synths, and pads plus crisp, heavyweight drums, all designed with intuitive controls that let you dial in his signature “underwater” sound right off the bat.
40 was also interviewed in length at his legendary SOTA studios. He gives insight into how he created the sounds in both of the instruments, and see how he integrates them into his very own studio workflow.