According to reports, Tyler Perry is now rumored to be looking into buying a majority stake in BET Media Group. The American actor, filmmaker, and entrepreneur is now reportedly in active discussions with BET’s parent company Paramount Global.
Perry currently has a minority stake in BET Media Group, which includes BET, VH1, BET Studios, and BET+. Aside from holding a minority stake, Perry has produced a number of projects for both BET and BET+ over the years. The reports go on to note Paramount Global has been exploring the sale of the company currently helmed by Chief Executive Officer Scott Mills. If the deal goes through, Paramount is expected to hold a minority stake and maintain commercial agreements already active.
Stay tuned for more details regarding the potential sale.
Black Entertainment Television (BET) is a cable and satellite television network based in the United States, focused on African American culture, music, and entertainment. BET was launched in 1980 by Robert L. Johnson and was the first television network in the United States to target African Americans.
The network’s programming includes a mix of music videos, news and talk shows, sitcoms, dramas, and original movies and documentaries, all featuring African American performers, producers, and writers. BET has also been responsible for launching the careers of many prominent African American performers, including Will Smith, Queen Latifah, and Jamie Foxx, among others.
In addition to its television network, BET has also launched a number of other media properties, including a website, a streaming service, and a sister network called BET Her, which is focused on programming for African American women.